Web, print and social (email, FB, IG) collateral including hangtags.
Blood is the New Black Web Collateral
Web, print and social (email, FB, IG) collateral plus website redesign.
The Wall is led by mastermind celebrity fitness guru, Jason Wimberly. With over a decade of experience in the industry, and after having taught over 5,000 classes, his dream was to create a fitness experience that knocked down the walls that separate us. To bring like-minded people together to generate a force bigger than their perceived limitations, The Wall propels us forward, resulting in personal success and growth.
I managed the design and build-out of the Wall's website, integrating FitMetrix and MindBody fitness plug-ins as well as e-comm.
Blood is the New Black Magazine
Blood is the New Black's newsprint magazine was printed in editions of 5000 with no digital copies available to the public. The zine covered artists, musicians, boutiques and featured an artist "centerfold" and was printed semi-annually.