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Waylon Jennings was the first license I acquired, I depicted his likeness on a series of tees with a rustic feel, appealing to country and Americana fans alike
I played on Tom Petty's iconic top hat and round shades with this style, the glasses read "Into the Great Wide Open" which the back lists the band itself.
Roach Studios was famous in the late 70's and early 80's for iron on glitter-prints. I took original Roach graphics and altered them with Midnight Rider branding and added vintage distress techniques.
Nudie's Rodeo Tailors made suits for the who's who of country and western stars. I took Nudie's embroidered patterns and pulled elements from them to create our graphics. I replicated what may be Nudie's most famous suit, the one Gram Parsons wore on the Gilded Palace of Sin album cover, as a maxi dress with front and back print.
The Estate of John Wayne reached out me after having seen my reboot of the Nudie's Rodeo Tailors' license. I decided to separate the Icon from his familiar brand identity, enlisting Christian Watson (@1924us), to illustrate three famous quotes attributed to The Duke.
After the success of the first collection, the Estate asked me to create 8 new graphics for their exhibit "The Genuine Article" exhibit at the Opryland in Nashville Tenneessee.
I was approached by the Estate of Waylon Jennings in 2011 to act as his licensing agent. I took a fresh look at the (outlaw) Country Hall-of-Famer and brokered relationships with Altamont and Chocolate Skateboards to introduce him to a new generation of fans. The in-house Waylon Jennings Merch Co. division created original graphics in homage to the star, offering tees, jewelry, glassware and accessories via its own website and distributed by a division of Epitaph Records. Events raising funds for the Waylon Jennings Diabetes Fund were also produced nationwide.
Two iconic photos from Waylon Jennings career, from different eras, were available as tee shirt graphics for Altamont's Fall '13 collection. Altamont also produced a teaser video (above) and ads that ran in Thrasher Magazine.
Including a Waylon Jennings deck
Designed by Project Runway Accessories contestant Rich Sandomeno/Spragwerks
Products and collaborations made in-house by Waylon Jennings Merch Co.
Charity event in Nashville during the CMA Music Fest raising funds for the Waylon Jennings Diabetes Fund with a special performance by Grammy winner Sturgill Simpson and Grammy nominated star Jamey Johnson.
Licensed Waylon Jennings to Art Brands (dba Country Boy) who produced iron-ons and merchandise honoring the original outlaw.
Partnered with Betty Bangs, who creates rock 'n' roll swimsuits out of band tees, to offer a sexy Waylon Jennings bikini.
Partnered with Rowdy Sprout, found in over 600 boutiques nationwide, to offer nostalgia to parents by creating classic rocker tees for the little ones.
Partnered with Country My Ass and Altamont to produce a 76th Waylon Birthday Bash in Los Angeles. Charity event raising money for the Waylon Jennings Diabetes Fund with giveaways from Fender Guitar and others.
Licensed Waylon Jennings Accessories made by Kings Road who also acts as distribution agent for Waylon Jennings Merch Co.
Waylon Jennings home goods created by Merch Connection
Series of 3 Waylon Jennings tee shirts with exclusive photography by famed rock 'n' roll photographer Jim Marshall
Partnering with quintessential hat-maker, Stetson, I created The Lash, based on Waylon Jennings' gambler-style cowboy hat. Designed the from the bottom up and made in Texas, the hat features Waylon's signature and "My Heroes Have Always Been Cowboys" stamped in foil on the sweatband, a custom Stetson & Waylon Jennings hat liner, and a silver "Flying W" hat pin.
To debut the hat, I produced a video and photo campaign featuring East Nashville's new guard of Country and Americana musicians including Nikki Lane, Margo Price, Joshua Hedley, J.P. Harris, and Shelly Colvin.
