The Estate of John Wayne reached out me after having seen my reboot of the Nudie's Rodeo Tailors' license. I decided to separate the Icon from his familiar brand identity, enlisting Christian Watson (@1924us), to illustrate three famous quotes attributed to The Duke.

After the success of the first collection, the Estate asked me to create 8 new graphics for their exhibit "The Genuine Article" exhibit at the Opryland in Nashville Tenneessee.