Partnering with quintessential hat-maker, Stetson, I created The Lash, based on Waylon Jennings' gambler-style cowboy hat. Designed the from the bottom up and made in Texas, the hat features Waylon's signature and "My Heroes Have Always Been Cowboys" stamped in foil on the sweatband, a custom Stetson & Waylon Jennings hat liner, and a silver "Flying W" hat pin.

To debut the hat, I produced a video and photo campaign featuring East Nashville's new guard of Country and Americana musicians including Nikki Lane, Margo Price, Joshua Hedley, J.P. Harris, and Shelly Colvin.