Urban Outfitters opened the doors of Space 15 Twenty to me in July of 2013. I transformed the pop up store into a boardwalk, subdividing the 2000 square foot space into individual shops similar to ones you might find at Venice Beach, complete with a fortune teller, head shop, and souvenir store. Goods for each of the stores were curated from brands worldwide to complement Blood is the New Black merchandise.

Alongside the pop up, I also produced multiple events including an opening party with a hot dog eating contest, zine fair, and a lap dancing how-to.

Opening night sales of the Venice Beach themed summer pop-up were the best to date for Urban Outfitters' Space1520.